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Immersive & Interactive.


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Immersive & Interactive.


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VIRTUAL REALITY EXPERIENCES.


Tactic creates VR experiences, whether using our proprietary 360° capture camera arrays, fully immersive game engine experiences, or pre-rendered stereoscopic 360° CGI... or a combination of any and all of the above. We are committed to exploring this medium and it's formats, creating content and tools that grow the medium.  We work with clients to create amazing, immersive experiences across all VR platforms, including the Oculus Rift, the Samsung Gear VR, Sony's Morpheus, HTC/Valve's Vive, and Google Cardboard VR.

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VIRTUAL REALITY EXPERIENCES.


Tactic creates VR experiences, whether using our proprietary 360° capture camera arrays, fully immersive game engine experiences, or pre-rendered stereoscopic 360° CGI... or a combination of any and all of the above. We are committed to exploring this medium and it's formats, creating content and tools that grow the medium.  We work with clients to create amazing, immersive experiences across all VR platforms, including the Oculus Rift, the Samsung Gear VR, Sony's Morpheus, HTC/Valve's Vive, and Google Cardboard VR.

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AUGMENTED REALITY.


Recently we worked with advertising agency McCann NY to create an immersive and innovative Augmented Reality (AR) mobile app experience for the upcoming “History in a Bottle” national TV campaign for Cuervo Tradicional, reconstructs these historical moments inside actual bottles of Cuervo Tequila, seamlessly overlaying 3d virtual and dimensional CGI imagery within the customer’s tequila bottle. The imagery includes sounds, and details from the television commercial, visible through the customer’s own smart phone.  More information about the app, download links, and related materials are available at: www.cuervohistoryapp.com

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AUGMENTED REALITY.


Recently we worked with advertising agency McCann NY to create an immersive and innovative Augmented Reality (AR) mobile app experience for the upcoming “History in a Bottle” national TV campaign for Cuervo Tradicional, reconstructs these historical moments inside actual bottles of Cuervo Tequila, seamlessly overlaying 3d virtual and dimensional CGI imagery within the customer’s tequila bottle. The imagery includes sounds, and details from the television commercial, visible through the customer’s own smart phone.  More information about the app, download links, and related materials are available at: www.cuervohistoryapp.com

Jose Cuervo and McCann NY engaged us to develop an AR app for their campaign.

An augmented reality prototype for an interactive car configurator on Android/iOS.

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Experience Design: GE Throttle Up.


Throttle Up was a massive interactive hologram that let audiences build and launch the GenX Jet Engine, using gestures to assemble and activate a virtual life-size engine. To achieve this, we brought together three cutting edge technologies for the first time: a Softkinetic motion sensor camera, holographic projection technology, all controlled by a custom Unity3d Gaming engine. Visitors were able to conduct a microcosm of floating parts, that appeared almost like twinkling stars in the sky, bringing the pieces together to create a life size gleaming  jet engine… and in the end, they got to launch something, that changes the way the world moves, forever. People lined up for up to two hours to experience Throttle Up, and it made a lasting impression on all that came to see it.

Our lead team worked with BBDO and conjunction with GE to create the interactive simulation and graphics, projected upon Musion's "Peppers Ghost"  holographic screen.

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Experience Design: GE Throttle Up.


Throttle Up was a massive interactive hologram that let audiences build and launch the GenX Jet Engine, using gestures to assemble and activate a virtual life-size engine. To achieve this, we brought together three cutting edge technologies for the first time: a Softkinetic motion sensor camera, holographic projection technology, all controlled by a custom Unity3d Gaming engine. Visitors were able to conduct a microcosm of floating parts, that appeared almost like twinkling stars in the sky, bringing the pieces together to create a life size gleaming  jet engine… and in the end, they got to launch something, that changes the way the world moves, forever. People lined up for up to two hours to experience Throttle Up, and it made a lasting impression on all that came to see it.

Our lead team worked with BBDO and conjunction with GE to create the interactive simulation and graphics, projected upon Musion's "Peppers Ghost"  holographic screen.

An overview of the General Electric "Throttle Up" gesture-driven hologram experience, which was featured at Creative week in Brooklyn.

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Scematic showing theater layout.  

Scematic showing theater layout.

 

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Kinect and Gesture Tech.


 In late 2009, our team had the opportunity to bridge film VFX into real time graphics, with an opportunity to help Microsoft's premier technology incubation lab develop visually cinematic and interactive experiences on their emergent interactive platform, Project Natal, which eventually was released as the product known as the KINECT.  In pursuing these prototypes and experiences, we created a multidisciplinary team that included some of the best in the VFX, game, and interactive fields. 

We continued to develop concepts and use prototypes for Microsoft beyond the initial release of the Kinect, developing control systems for the living room, and working with Microsoft brand partners to develop engaging kiosk experiences with the Kinect for Windows platform.

 

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Kinect and Gesture Tech.


 In late 2009, our team had the opportunity to bridge film VFX into real time graphics, with an opportunity to help Microsoft's premier technology incubation lab develop visually cinematic and interactive experiences on their emergent interactive platform, Project Natal, which eventually was released as the product known as the KINECT.  In pursuing these prototypes and experiences, we created a multidisciplinary team that included some of the best in the VFX, game, and interactive fields. 

We continued to develop concepts and use prototypes for Microsoft beyond the initial release of the Kinect, developing control systems for the living room, and working with Microsoft brand partners to develop engaging kiosk experiences with the Kinect for Windows platform.

 

User Experience studies and prototypes for Microsoft.

An installation created with BBDO NY and Autism Speaks, using the Kinect.

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2nd Screen: Linked Devices.


We've had extensive experience linking devices in various combinations to create engaging experiences.  In addition to developing controls and prototypes for what eventually became Microsoft XBox SmartGlass, we've created our own protocols and techniques around linking devices, whether phone to web, phone to public screen, or mobile to mobile.  We also have developed many approaches to "low barrier" linking methodologies, from NFC and RFID instant linking touch points, to phone-to-phone linking through active NFC, to QR codes and local opt-in wifi networks.  All these methods combine to allow us to create experiences that are "instant on" and create web connections with app-like experiences with no app downloads required, using the internal phone controls such as touch, accelerometer, and voice controls to control remote screens for games and menus.

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2nd Screen: Linked Devices.


We've had extensive experience linking devices in various combinations to create engaging experiences.  In addition to developing controls and prototypes for what eventually became Microsoft XBox SmartGlass, we've created our own protocols and techniques around linking devices, whether phone to web, phone to public screen, or mobile to mobile.  We also have developed many approaches to "low barrier" linking methodologies, from NFC and RFID instant linking touch points, to phone-to-phone linking through active NFC, to QR codes and local opt-in wifi networks.  All these methods combine to allow us to create experiences that are "instant on" and create web connections with app-like experiences with no app downloads required, using the internal phone controls such as touch, accelerometer, and voice controls to control remote screens for games and menus.