Jose Cuervo: History in a Bottle
JW Thompson, Proximo · Experience
Liquid History
In a pioneering application of product-triggered marketing, Tactic collaborated with McCann NY to develop an augmented reality experience for Cuervo Tequila. Powered by real-time game engines, the app invites users to peer into a physical bottle of tequila to discover a miniature, immersive world detailing the brand's storied heritage. By blending historical storytelling with cutting-edge AR, the project transformed the packaging into a dynamic portal for consumer engagement.
In a pioneering application of product-triggered marketing, Tactic collaborated with McCann NY to develop an augmented reality experience for Cuervo Tequila. Powered by real-time game engines, the app invites users to peer into a physical bottle of tequila to discover a miniature, immersive world detailing the brand's storied heritage. By blending historical storytelling with cutting-edge AR, the project transformed the packaging into a dynamic portal for consumer engagement.