Manchester City F.C.: Intl. Women's Day
Manchester City F.C. Women's Team · Experience
In collaboration with Manchester City for International Women’s Day, Tactic developed an immersive augmented reality (AR) experience featured on campaign postcards. By scanning these postcards, users are greeted by lifelike AR avatars of players and staff, bringing diverse football career paths to life through creative technology. This initiative bridged physical and digital storytelling, empowering the next generation of girls in football.